Five-time Olympic gold medalist teams up with the leaders in bone conduction tech to spread awareness about AfterShokz’s latest product offering designed for swimmers, Xtrainerz
Austin, TX — February 12, 2020 — AfterShokz, the leading manufacturer of bone conduction headphones, announces Olympic swimmer Missy Franklin as an official AfterShokz Professional Athlete. During the course of the exclusive partnership, Franklin will focus most of her efforts on spreading the capabilities of AfterShokz’s newest and only fully-waterproof product, Xtrainerz (pronounced cross-trainers).
As a result of Franklin’s extensive swimming background, her partnership initiatives will heavily consist of spreading awareness about Xtrainerz and how the product can benefit the swimming community, triathletes, and everyday people. In addition to its IP68-rated waterproof design, Xtrainerz features 4GB of MP3 storage (up to 1,200 songs), 8 hours of continuous battery life, a lightweight wraparound titanium frame and dynamic stereo sound quality.
“When I choose brands to partner with, the thing that is most important to me is authenticity and AfterShokz has created something that I truly cannot get enough of and cannot wait to share with everyone,” Franklin says. “The number one thing that resonated with me about the AfterShokz brand was the quality of their headphones; they’re not only incredible, but they are so easy to use, so comfortable to swim in and make swimming even more fun by being able to listen to all your favourite songs. It’s been hard for me to get back into swimming since retiring, and with AfterShokz Xtrainerz, I am feeling more motivated than ever to get back into the pool.”
As an AfterShokz Professional Athlete, Franklin will make special appearances at events, create branded content online, host activations on her social media channels and act as a brand ambassador at large-scale events in addition to educating consumers about Xtrainerz.
“We’re always looking for inspiring and authentic athletes to invite into our AfterShokz family and Missy was a perfect choice,” says Kim Fassetta, AfterShokz Chief Marketing Officer. “Missy’s countless accomplishments and personal commitment to sharing the joy of swimming and fitness with the world really resonated with us and I know our ShokzSquad community will feel the same. We’re beyond thrilled to have her as an official AfterShokz Professional Athlete.”
As a well-known and widely-respected athlete, Franklin makes the perfect spokesperson for AfterShokz. Aligning her authentic and inspirational personal brand with the core mission fueling the company, the partnership will allow AfterShokz to tap into a new community and increase brand recognition on an international level.
ABOUT MISSY FRANKLIN
Missy Franklin is a five-time Olympic gold medalist and multiple world record-holder in the sport of swimming. Franklin, who was raised in Centennial, CO, began swimming competitively at the age of five and competed in her first international event at the age of 14. She became a household name during the 2012 Olympic Games in London when she won four gold medals and one bronze medal, becoming one of the most decorated athletes of the Games. Upon retiring from competitive swimming in December of 2018, Franklin now lives in Denver with her husband Hayes and their one-year-old Bernese Mountain Dog, Ollie. She also continues to make public appearances, maintains several noteworthy endorsements, and participates in swimming community outreach across the country. For more information about Franklin, visit https://www.missyfranklin.com/.
Since its inception in 2011, AfterShokz has been enhancing lives and changing the way people listen with its unique use of bone conduction technology. Through a suite of proprietary audio technologies and open-ear design, the company’s award-winning headphones deliver premium stereo sound and a promise of safety and comfort that is second to none. AfterShokz is committed to innovating unconventionally and making situational awareness a priority. Learn more about how the brand inspires users to #BeOpen and hear it all at https://aftershokz.ca/.